Star Wars is for Girls

I saw Star Wars about 22 times the summer it came out when I was 5.  I wore my hair like Princess Leia before there was anything called Cosplay.   I’ve written about all of this before.  But last weekend I went with a young KidzVuz reporter (and her mom!) to New York Comic Con where she interviewed Ashley Eckstein of Her Universe.

Ashley is best known in the Sci-Fi world as the voice of Ahsoka Tano in Star Wars: The Clone Wars animated series.   But she is also an awesome fangirl promoter and supporter who saw the need for girl fan merchandise and so she built Her Universe.

I first met Ashley at Disney Social Media Moms Conference – and immediately loved everything she was about.

I will let her tell you why she started Her Universe, and you can see some of the cool merchandise yourself!  But, if you have a fangirl in your life (or if you are one, since she’s got loads of grown up merch too) be sure to head over to HerUniverse.com and pick up something great.  Don’t be afraid to let that geek flag fly.

Using Virtual Piggy to Raise Money Smart Kids

virtual piggy logo

My girls are now officially tweens.  Along with the usual angst about middle school and friends there seems to be a new obsession – fashion.  One of my girls has morphed into a walking fashion encyclopedia over the last year, pouring over Lucky, Elle, Vogue and any other fashion mags she can get.

And then she goes online.

My daughter can build a Back to School wardrobe wish list that would shame the editors of Teen Vogue in about 10 minutes.  But, just because she can build it doesn’t mean the money to buy will follow.  And that’s where teaching her about value and need vs. want come in.  My daughters have generous grandparents and they have built up a nice little piggy bank of cash, but online shopping is something else.  It doesn’t have that sting of handing over carefully saved paper bills, and it requires mom and dad’s credit cards.  And I’m not alone – almost all parents surveyed have made an online purchase for their child, and over 70% of 6-15 year olds have asked their parents to make an online purchase for them, according to a PlayScience Survey.  Not exactly the best scenario for teaching the value of money.  That’s where Virtual Piggy comes in.

Last month KidzVuz co-hosted a brunch to introduce a group of select bloggers to Virtual Piggy, a site dedicated to teaching kids how to be financially literate – and give their parents the tools to help them achieve that goal. (Full Disclosure: we were compensated for co-hosting the brunch) I first met the Virtual Piggy team at the Digital Kids Summit last spring and was really intrigued with the idea that parents could have a site that would allow their kids to save, plan and purchase online, while learning about what it really means to be an active consumer.  I have found that teaching my own daughters the value of money when it’s just a simple click of a button is harder than ever.  So, I was genuinely interested in seeing how Virtual Piggy could make the now ethereal reality of online money seems real to kids.

This video explains Virtual Piggy and how it works:

And here’s the quick run down:

  1. Set up a Virtual Piggy account, with a payment source and mailing address.
  2. Add a profile for each child, setting a monthly allowance and spending controls.
  3. Your child can now checkout with Virtual Piggy at approved stores, using only their username and password.
  4. You get final approval on purchases, and can monitor their spending, requests and wish list.

So, for my daughters Claire’s is a HUGELY popular store.  And for my fashionista daughter accessories have become a go-to option to change-up outfits instead of purchasing more clothes.  I am constantly channeling Tim Gunn in the morning and telling her to “Make it Work!” instead of giving in to her request for another shirt or skirt or pair of shoes that would make her life complete.  Claire’s is one of the approved vendors for Virtual Piggy.  YAY!

CLAIRES

So, after setting up my daughter’s Virtual Piggy account – having her hand over her cold hard cash to me in return for my funding her VP account on my credit card – she can then shop at Claire’s within the limit we’ve agreed on.  She has freedom to shop and feel grown-up and responsible for her spending, and I don’t get nagged.  Even more importantly, now that it’s her own money she’s spending online she is MUCH more discriminating about what she buys.  Suddenly all of the things that she needed are mere wants after all.  And we’ve had many conversations about if something is worth it, if she should wait for a sale, or if maybe she and her sister will go in together and share items to make their money go farther.  There’s a sense of empowerment there that Virtual Piggy has given them and that’s been very freeing for me.

Having the money talk for many parents can be hard.  But, it’s better to have the talk in conjunction with tangible financial accounting and practice than to keep having it in the context of “no, you can’t have that” without explanation.  Virtual Piggy has some great tools to talk to your kids about money, and for kids to explore on their own.  I especially love the money quizzes for kids:  Money Tips.

Check out Virtual Piggy and let me know what you think!   And if you have any parenting money dilemmas or tips for raising money smart kids I’d love to hear them!

Getting My Artsy Girls to Play Sports (Hint: It’s about the outfit and gear)

My daughters never liked team sports.  At 4, when I enrolled them in a kiddie soccer class they turned the goal upside down and declared it a spaceship, climbed on in and then proceeded to create a story about going to the moon that captivated the other kids and made it impossible for the 24 year-old coach to interest any of the kids in dribbling the ball through cones.  Needless to say, the other parents were not fans of my girls.

I realized quickly that team sports were just not my girls’ thing.  But keeping them active is important and we didn’t give up on finding sports that they would like and do well in.

Land sports – not for them.  But, luckily water is their thing.  Swimming, skiing, skating – if it involves some sort of water they are into it.

If it involves a uniform, costume or awesome gear then they are REALLY into it!  So, I was excited to head over to the new #RookieUSA store on Columbus Avenue on the Upper West Side to check out all the fab clothes and shoes.  And while my girls are not land sport crazy, we are New Yorkers and we walk everywhere, so my girls live in sneakers – and having a giant selection is just what we need.  They also started tween spin this year and are in serious need of some cute workout shorts that won’t chafe.

I have also found that I need to canvas a new store without my daughters for the first visit – otherwise it’s a frenzy of “I need this.”  “I must have that.”  A little preparation goes a long way when guiding tween girls through a merchandise heaven.   And merch heaven it is…

I ended up getting these super soft and lightweight Nike shorts for my girls that are perfect for spinning, and a pair of fabulous purple Levis jeggings.  You can see the full photo spread on my Google + post

Purple and aqua – that’s how we roll in our house.

This is a seriously welcome addition to the Upper West Side – especially for the jeans and sneakers.  I have to add that the customer service was incredibly lovely too.  Not only did a saleswoman help me figure out the sizing (they really do need to post size charts for that Nike stuff) the cashier signed me for the rewards program and gave me the discount even though I couldn’t find my $20 coupon.  That really doesn’t happen in NYC.

Plus, it’s right next to Michaels – so after stocking up on sporty stuff I can feed my daughters’ artsy side with crafty goods galore, and then grab lunch at Whole Foods.  Perfect Upper West Side morning.

Check out RookieUSA on Twitter and Like them on Facebook so you can know when the online store launches!

Leave a comment below and tell me what sports your kid is into.  The first 5 commenters get a $20 Rookie USA gift card! 

I am a member of the Collective Bias™ Social Fabric® Community.  This shop has been compensated as part of a social shopper insights study for Collective Bias™ and Rookie USA #CBias #SocialFabric

Fashion Friday: My Shoe Disintegrated, Really

I have no idea how this could happen but this shoe literally fell apart on me today while I was walking.  It just started to break into bits and pieces and eventually the whole heel section broke off.  They’re not new but they are Robert Clergerie.  You’d think they’d be built to last…