I’ve been logo obsessed for the past few weeks. We are doing a redesign of sorts over at KidzVuz and while we are not changing the entire look of the site we have been toying with changing up the logo for various reasons. And we’re stuck. The problem with changing a logo is that everything else looks strange compared to what you’ve grown accustomed to. For us, the other issue is that this is a site for tweens – you know that age group that’s too old for so many things and too young for so much more. They are aspirational but still easily scared off by things that are too hard or slick. Finding the balance between gender neutral-not babyish-not too old or subtle – is really hard. So, I’ve been doing what any research, data loving girl would do – I’ve been looking at 100s of logos. I officially have logo burnout and I’m no closer to a decision. Which I think means I’m not in love with any of our logo options at this point.
I’ve also been thinking a lot about the site redesign I eventually want to do to Beccarama. That is waaaay on the back burner but I still think about it all the time because this blog is so overdue for a facelift. As a New York City blogger it’s very tempting to slap up the skyline in some form and voila – you have an automatic dramatic header. But I love the blog designs that have found a way to convey the oomph and uniqueness about NYC without the skyline to fall back on. It’s not easy. I also love a logo that has an unmistakable personality.
It’s a tall order to create a really great logo. Think of how many that pop into your mind. Now think about blog or website logos that pop into your mind. Probably not too many.
These are the blog logos and headers that made me smile or gasp with envy the first time I saw them.
I love TeachMama‘s crafted logo. It exemplifies everything that is wonderful about her site. Creativity, whimsy, thought and learning. Don’t you get all of that from just this one image?
My first case of serious blog envy was Marinka’s Motherhood in NYC. Aside from being one of the wittiest and funniest writers you will ever read her logo is genius. There’s nothing more essential and down and dirty real than the NYC subway system – and I would say the same thing about her blog.
Kim Moldofsky has graduated from being a Property Slut to being a Reluctant Renovator. What I love about this logo is that the sassy woman really looks like Kim! It’s clean, simple, precise and completely illustrates what her blog is all about. It’s better than any logo on HGTV for sure.
When Jessica Shyba launched this redesign of Momma’s Gone City every mom blogger in NYC was talking about it. That picture is brilliant and captures everything that is true about raising kids in NYC – down to the tutu on her little girl and the hauling of the stroller in the other hand. Plus the combo of homey to glitzy fonts in her name is perfect. I loved this so much I hired her designer, Big Sea Design to build KidzVuz!
Do you have any faves that inspire you? Do you have a great designer you’d like to share?