IOU – or Maybe Not. Figuring out the Blogger-Brand Relationship


New York City Serenade
Image by joiseyshowaa via Flickr


Bloggers in New York City are lucky.  There is no other way to say it.  Events are easy to come by because all of the brands are well represented in NYC and their PR people are great at throwing parties, lunches, breakfasts, outings and round tables that they like to fill with bloggers – particularly mom bloggers.  Add to that the TV shows that film here – Martha Stewart, Nate Berkus, The View, The Today Show, etc. and you get a lot of media opportunities not afforded to your average blogger.  Add this to all of the PR pitches for giveaways, sponsored posts and product reviews and you can stack your blog with nothing but posts about events and swag.

But what if you don’t want to write about it?  What do you owe a brand when you attend an event?  Do you have to be brand loyal if you’re an unpaid “ambassador?”  The Blogging Angels tackle these issues head on this week.  And not surprisingly don’t all feel the same way about these issues.  Listen in or subscribe on iTunes and let us know what you think!

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