After years of thrilling guests at Universal Studios Singapore and Hollywood, this Thursday Universal Studios Orlando officially opens it much-anticipated Transformers the Ride – 3D. Working closely with Michael Bay, the award-winning director of the TRANSFORMERS film series and the ride’s creative consultant, the designers and engineers have created a high-tech, hyper-realistic experience that brings the non-stop action of the blockbuster films to life, placing guests in the middle of an intergalactic battle between Autobots and the Decepticons.
Like many of the Universal Studios 4D experience rides such as Harry Potter and Spiderman, Transformers The Ride – 3D transports the rider into the game universe through visual and motion effects that envelop and engross the rider. According to Thierry Coup, Senior Vice President of the Universal Creative Studio, they built on their experience with previous rides and attractions and added the latest technology and effects to create the most “seamless, immersive environment for riders.”
While Transformers The Ride – 3D has been open in Universal Studios Singapore since 2011 and Universal Studios Hollywood since 2012, the Universal Studios Orlando ride utilizes the most advanced ride technology yet. Coup highlighted the cutting-edge technology employed in Transformers The Ride 3D such as the attraction’s 3-D imagery that uses life-like HD CGI media, the 60 foot, 4K high-definition resolution screens, full 3D surround sound and the latest motion simulator vehicles, which deliver a heart pounding experience.
The original script used for the ride introduces a new character named EVAC, created for Transformers The Ride – 3D. Guests will move through an immersive and interactive queue experience that gives them the opportunity to prepare for battle in an intergalactic war against the Decepticons, who have come to Earth in search of the powerful energy source, the Allspark. For those not familiar with the Transformers back story, videos throughout the queue experience recount the story of the alien robots leaving Cybertron, landing on Earth, and as part of the ride, recruiting riders to prepare for the battle ahead.
To ensure that the ride would resonate with Transformers super-fans, the game designers worked closely with Hasbro and Michael Bay to ensure the most accurate, detail-filled experience. Riders will come face to face with Megatron, dodge explosions and attacks by the Decepticons, fight to save mankind alongside Optimus Prime and the Autobots. The Universal team even worked with the original voice actors from the films to maintain authenticity in the ride experience. According to Coup, “It’s the ultimate 3-D battle between the forces of good and evil, where you help save the world.”
Transformers the Ride – 3D officially opens on June 20, 2013 at Universal Orlando.