What makes a video go viral?
My husband described it as lightening in a bottle – and I think that’s true to a degree. It is rare, and it has an element of impossibility. This past week we watched our first honest to goodness viral video happen at KidzVuz.
We’ve had videos get tens of thousands of views, we have one video that consistently gets 1000+ views a week and we have no idea why – but this week GlitterGirl, one of our KidzVuz star reporters, interviewed Ryan Reynolds on the red carpet of the Turbo premiere, and this video had the secret sauce.
Here’s the E! News clip of the video:
She’s adorable. He’s got fatherhood talk swirling around him. The question was different and adorable. Is that what made it a viral video hit? I don’t know. And anyone that tells you they can make a guaranteed viral video is lying.
But I can tell you that what makes this, and all of our KidzVuz videos special is that they are the definition of authenticity. And that can make all the difference.
GlitterGirl joined me on Fox NY Good Day Street Talk last week too. We talked about internet safety, parenting and how she ended up on the red carpet!
(and no, she is NOT my daughter!)
- You Just Can’t Fake That Kind of Authenticity (fromhiptohousewife.com)