Tech Mom Bloggers Take On CE Week

The CEA Line Shows hit NYC last week and this year mom bloggers had their own day at the show sponsored by Techlicious.  It seemed like the whole city was taken over by CE Week with events every night and meetings every day.  But the highlight for me was speaking on a panel with 2 of my Blogging Angels co-hosts, Nancy Friedman and Amy Oztan.  Our 4th Angel, Heidi Leder was busy organizing the event and making sure it all went as planned.

Our panel, moderated by Suzanne Kantra, Co-founder and Editor in Chief of Techlicious, was entitled How to Work With Mom Bloggers.  I was thrilled to see such a large crowd and we had a jam packed 1/2 hour of giving the low down on how to pitch, work and follow through with mom bloggers, and how not to.   It got some great press and hopefully a lot of PR reps and business owners walked out with real, practical information – at the very least they should know that they’ll have to pay for any real sort of campaign and start an email with “Dear Mommy Blogger.”

We got some great press coverage of the event which you can see here in Dealerscope and CEA Digital Dialogue.

We spent the day at the Techlicious events – from Suzanne’s great presentation on the best audio and video tools for bloggers.  (I need to check out the iRig microphone first hand and the Zoom Q3HD video camera) to a very informative and truthful discussion with Chad Latz of Cohn & Wolfe about how they are approaching the mom influencer community.  Then we hit the floor to see all the latest gadgets and tech products.  Nothing terribly new to report since most of these products we saw at CES, now some of them have come to fruition.  The Toshiba Thrive Tablet was a highlight since it’s got loads of connectivity options like an HDMI, USB and mini USB ports as well as SD card slot.

But otherwise the product that elicited the most oohs and cameras flashing was the iGuy from Speck Products.  There’s something about personifying your tech that is always ridiculously appealing.  Don’t know what I’m talking about?  Check out this video all about the iGuy…

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